“Seven Beers TG” Disbands, Leaving Behind a Legacy of Laughter, Chaos, and Questions

By: Cathy Campo, co-Editor-in-Chief

A near-year-long Kellogg tradition met its sudden end on October 12th when “Seven Beers TG,” the unofficial challenge-turned-social phenomenon, was officially disbanded. The Society of 7, as its 250+ WhatsApp student members proudly called themselves, was more than just a drinking game. It was an inside joke that grew into a community—and, perhaps inevitably, a controversy.

The premise was simple. During TG (Kellogg’s weekly “Thank God It’s Friday” mixer), students would attempt to drink seven beers over the course of the two-hour event. Completion required verification by a witness within the society and photographic evidence, which would earn them an invitation to the “secret” WhatsApp group, the Society of 7. Over time, it became a rite of passage—a badge of honor in a school culture that celebrates both ambition and absurdity in equal measure.

But on October 12th, it was over.

An unnamed second-year student, the founder of the tradition, sent a message to all members:

“Hi everyone, unfortunately we're going to be stopping 7 beer TG and deleting this group. What started as an inside joke last Jan has grown really impressively to involve the entire Kellogg community. Unfortunately, however, it's gotten too popular to where it's hurting the TG experience for others, which was never the intention. Thank you all for your understanding. I'll be removing the members here and deleting the channel shortly but you'll all live in Kellogg infamy for a lifetime.”

Shortly after, the chat vanished. A second year familiar with the matter explained to The Kelloggian how the tradition began on the condition of anonymity. “It started as an inside joke at the end of last fall since TG attendance dwindled," the person said, "I thought it would be fun to incentivize people to come by creating the ‘7BTG,’ or the ‘Society of 7’ as a fun challenge. Seven beers felt approachable yet attainable. You had to do it once a quarter to remain an active member. We even made merch.”

As with many good Kellogg ideas, it took off—fast.

“First years really grasped onto it and it kinda got out of control. People were hoarding beers, chugging them in like 10 minutes… People were even saying that other people should stop drinking unless they were going for seven, which is kind of ridiculous.”He added, “I’m really impressed and surprised it took off like it did this year, but it just kinda got too big to where it was hurting the experience for everyone and we had to pull the plug. But it’ll live on in legend—it’s crazy what it became. Sadly, it just got out of hand since people were kinda overzealous.”

What began as a joke to rekindle TG spirit had, by this fall, grown into one of Kellogg’s most well-known (and least-official) institutions.

According to students familiar with the situation, complaints had begun to surface about TG supplies running dry earlier than usual. “People were hoarding beers,” one anonymous second-year student said. Harini Ramakrishnan (2Y ‘26), a Kellogg Student Association (KSA) representative who oversees TG logistics, confirmed to The Kelloggian that alcohol shortages have been a recurring issue this quarter, with alcohol completely running out at two events.

Still, not everyone was ready to mourn. One former society member said being inducted was “the most fun I’ve had this quarter.”

For all its ridiculousness, Seven Beers TG reflected something quintessentially Kelloggian: the instinct to turn a casual idea into a full-fledged institution. In a community filled with entrepreneurial minds and Type-A energy, even leisure can’t escape optimization and organization. What began as an inside joke turned into a movement so efficient—and so widely adopted—it had to be shut down.

Beyond the laughs, the disbanding also raises practical questions about how student funds are used. TGs are financed through the KSA budget, which itself comes from student activity fees. KSA reports that Kellogg spends an undisclosed five-figure sum per TG—which could prompt reflection on whether “all-you-can-drink” challenges, however lighthearted, align with the spirit of communal celebration.

The disappearance of the Society of 7 marks the end of a uniquely Kellogg era—one defined by memes, camaraderie, and collective hangovers. But its memory, like many student traditions before it, will likely live on in whispered retellings and nostalgic laughter.

As one second-year put it: “The group’s gone, but the legend lives forever.”

Disclosure: The author is not a member of The Society of 7. Her application was denied after being distracted by chips and TG dogs.